We provide the easiest way to manage your shopping. Toby combines the traditional concept of a shopping list with location services and AI while having a strong focus on UX. At the same time, we’re on a mission to close the gap between online & offline shopping. We do so through offering FMCG brands of all kinds to place a free Toby button on their website through which the user can add the item to his list with just one click. If the user wishes to, he can even activate a location based reminder to inform him when he is close to a brick & mortar retailer where he can physically try and buy the product. Our target group comprises students and young professionals / young families who have a busy day and appreciate productivity tools that can save you some time.